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Package Design - Poornaayur
Mi Media Labs is the best place for Ayurvedic bottle label design. One such work with Poorna Ayur's bottle label design. We were contacted by Poorna Ayur with a request for a new bottle label design for their assortment of ayurvedic goods. The objective was to design a label that expressed the brand's message and values while also being aesthetically pleasing. Our team thoroughly investigated Ayurvedic goods, the target market, and the brand's guiding principles. We created a design approach based on this information that would complement the brand's image and appeal to its target audience. We developed a number of design concepts, each with distinctive features that emphasised the brand's Ayurvedic principles, such as using natural components and eco-friendly procedures. The prototypes were designed to catch the customer's eye with a combination of vivid colours, herbal pictures, and distinctive typography. A QR link that would direct visitors to Poorna Ayur's website where they could read more about the advantages and components of the product was also included to the label. This characteristic not only increased the desirability of the label but also gave the brand new marketing opportunities.
"We don't want to push our ideas on to customers, we simply want to make what they want."
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category : Package-Design Works
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