Did you know that according to google analytics, over 97% of Marketers include Content Marketing in their overall business planning and over 60% of achieved success through content strategy is reflected in their sales?
Content Marketing has always been one of the functional ways to generate brand awareness, educate your audience and most importantly build credibility and trust. By creating relevant and informative content to your viewers, you can improve your business’s online reputation, build a community and share your distinctive brand story!
The top challenges that marketers face is creating unique content that drives leads, displays innovation that receives a high level of audience engagement. And to make those challenges disappear, here’s a blog that will help every businessman to come up with content marketing strategies that are successful and ground-breaking.
Acknowledge your Audience & Tell the story you want to tell
When writing content, you should always remember to determine the public's interest and deliver compelling and useful information that attracts them. You need to allure them into the world your brand has created and continue to keep them in the loop, making an impression that doesn't fade over time. Tell the story you want to tell to your audience in such a way that it’s never told before.
Run a Content Audit
With 1.9 billion websites in existence and more than 600 million blog posts are posted on a monthly basis, the amount of information available for your audience is vast. Running a content audit can help you get most of the existing content in the era of mass content production. So, it is essential for you to have a better understanding of which content resonates with your audience from topics to formats.
It is proven that running a content audit helps in generating more traffic, getting ranked higher and boosting engagement with your audience.
Track previous performance and contrive your goals
To establish your content marketing goals, you need to track your performance on a regular basis and think about your company’s high level business ideas and marketing objectives. You should contemplate on how your content can contribute to your goals. By keeping a check of your previous initiatives, current motives and future to-do lists, you can easily achieve a proper strategic flow and witness a massive change towards the growth of your business.
When planning your goals or coming up with new strategies, you should always put yourself in the shoes of the audience, think whether it would grab your attention and make you react to it and then proceed with your strategy.
Create content calendar and Editorial plan
The three important aspects of content management are content creation, content publication and content analytics. It’s vital and productive to create a digital marketing calendar to organize your content, allocate the resources, compare which workflows are taking longer than expected and adjust your planning accordingly. Use it to plan marketing campaigns, design topic clusters and execute content production. Prioritizing your strategies and creating a proper flow without any confusions will do wonders to your marketing initiatives.
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Brainstorm unique content ideas
Google states that nearly 80% of marketers use content strategy to target the audience all around the globe. Imagine the level of competency that you need to consider and try to beat them with your outcomes. You need to write quality content that is unique and catchy to read to attract all genres of viewers. You can write informative blogs, or humorous memes that relate and convey your ideas, make innovative posts or videos reflecting your artwork and so on!
Creative & distinctive ideas always lead to success in attracting potential viewers more than you can expect!
Repurpose your content
Did you know that by repurposing your content into slideshows, videos, podcasts, series or snippets can benefit your business’s growth?
Let’s have a closer look at the benefits,
It expands your reach
It diversifies your content
Improves SEO
Results in Increasing your online presence
Provides more backlink opportunities
And Gives you a chance to redeem less successful content
Time for some Action!
As you progress in your content marketing efforts, you will be able to witness tremendous growth from how your business was performing previously and how it will be performing in future. Always remember that sustaining and mastering these strategies in the long run will not only benefit you but also change your mindset towards marketing!
Decide today. Accomplish tomorrow.
