Can you figure out the magic of colours? Yes,absolutely you are right.If you try this ingredient in the business you can end up with flying colours.
Okay, Let’s know about the perfect sync between Colours and Going Colours in Business.
Creating a strong brand is a must for any business. You want who you are and what you’re about to be crystal clear to your clients and customers. And in order to build a strong brand, business owners spend a ton of time, money, and energy on their branding – creating the perfect logo, developing their corporate voice, designing their website.
But there’s one aspect of branding that’s incredibly important to building a strong brand identity that sometimes gets overlooked. And that’s color.
“Colours are the mother tongue of the subconscious.” – Carl Jung
What customers subconsciously think of your brand can directly impact the success of your business.
Colour plays a vital role in the branding process of any business, which is why you need to carefully consider the meaning of the colours and choose your colour schemes wisely to ensure marketing success.
Business owners know branding is the tool that companies use to differentiate themselves from other products, but branding is much more than simply designing a logo. Branding is an identity–all the aspects that set your company apart from “the rest” and includes everything from the colours you use to the way you communicate with your audience. One could say that a brand represents the personality of the company and it is important to keep this consistent in order to connect and develop strong relationships with your audience.
Colour is all around us, but do we stop to consider why something is a certain colour in nature? Not necessarily, unless it is exceptional, such as a brilliant red rose or clear blue sky. And yet, when we experience these things they elicit a certain response from us, even though we may not consciously be aware of it.
The colours you choose may strongly influence the reaction—good or bad—of your potential clients, according major researchers, including neuroscientist Bevil Conway. Conway dedicated much of his research on the “neural machinery” involved with the use of colour. Conway believes the science behind colour processing to be very powerful. He is also investigating the relationship between of how humans are “hardwired for certain hues could be a gateway into understanding the neural properties of emotion.”
Here are five things that you might want to consider when it comes to colour and your company:
1. Colour as a Brand Identity
As much as we don’t realise it, colour sub-consciously sends out a message about our brand which is why it is important to choose your brand’s colours early in the branding process – you will not be able to create a brand without them.
Did you know that 80% of people believe colour increases brand recognition and just over 80% of companies believe colour gives them a competitive edge? When your brand is tied with a distinctive colour, or brand identity, you have some design freedom that allows you to keep up with the latest trends without losing the essence of who you are as a brand.
2. Colour Associations
The psychology of colour explains how each colour in the spectrum evokes different feelings and emotions. Colour elicits a chemical reaction in our brains which results in an emotional response so consider the meaning of the colours you’d like to use before picking a brand colour.
At MI Media Labs , our primary colour is purple. According to colour psychology this inspires and stimulates the imagination. The colour purple also conveys the values of creativity and wisdom – which is just the message we aim to send.
According to the statistics, about 80% of what we assimilate through our senses is visual and 90% of people believe colour can assist in attracting new customers so to get the edge colour is certainly something you need to consider carefully.
3. Create Brand Consistency with Colour
Brand consistency is key to building trust and customer loyalty. If a strong brand image is what you’re after, then using different colours for your logo, website and business cards is not a good idea. Keep your image consistent by using the same colour scheme across all platforms. Choose a maximum of two primary colours and a single accent colour to tie it all together. Take Coca-Cola for example, they have maintained consistent brand colours over the years, but kept up-to-date with fresh logo designs and advertising campaigns.
4. Connect to Your Audience Through Colour
Different colours attract different types of shoppers. Research has shown that impulse shoppers tend to go for warm colours like red and orange, as well a bright royal blue, while shoppers on a budget sway towards cool colours like teal and navy blue.
Statistically, 85% of people say that colour is their primary reason for buying certain goods so it might be a good idea to base your brand’s colours on the audience you wish to attract.
Remember however, that culture can also play a role in the way certain colours are perceived. For example, in Western cultures white symbolises purity and innocence, while in some Eastern cultures it symbolises death and mourning.
When choosing your brands colours, consider your audience and the different cultures that may be on the receiving end of your message.
5. Use Colour to Establish Trust
More than 60% of consumers say shared values are the main reason they have a relationship with a brand. When a brand is consistent throughout its marketing strategy, consumers are able to recognise and develop a relationship with it.
Just think of McDonalds great big yellow arches or the black Nike swoosh. Using specific colours in your brand allows consumers to become familiar with your brand. Familiarity results in stronger relationships and ultimately, customer loyalty.
Choose colours that depict your brands values and use this to appeal to customers that share your vision. In this way, you can establish a relationship based on trust with these shared values at the core.
Remember that colour is not just about making your brand look nice. If used in the right way, colour can be the one factor that gives you an advantage and ensures your business success.
When colours matters more for you,MI Media labs is the best place to create your Brand Identity. Ping us, we matters you more.
